Digital Account Director

 

About Evoke Galliard

At Evoke Galliard we unpick and unwrap complex scientific data and information about life-changing health-related science and turn it into meaningful communications that inform and inspire the media, doctors and the general public. Strategic digital and social campaigns are just one way in which we achieve this.

 

Job Description

Working across global accounts, the Digital Account Director will be responsible to planning, project management and consistent delivery of digital strategies within agreed budgets and timescales and addressing client objectives. The Digital Account Director

 

• Manages multiple significant digital projects independently with assigned team
• Oversees the effective delivery of all digital marketing and social media projects across the company, coordinating with account teams and managing of digital resources
• Acts as an expert in planning and implementing campaigns to make sure that best practice applies to all client-facing digital communications and marketing initiatives
• Line manages 2+ direct report and supports their development
• Supports new business efforts, participating in developing proposals and pitching to clients, proactively contributing creative ideas, and driving organic growth on existing accounts
• Builds and maintains strong relationships with clients and their digital teams, as well as cross-functionally throughout the Evoke and Inizio network

 

Key Accountabilities

 

Client Service and Satisfaction

• Lead and maintain relationships with clients, being viewed as a confident, trusted, and respected advisor, being able to challenge when appropriate
• Serve as strategic digital counsel and demonstrate ability to understand client requirements and translate them into tailored digital solutions that meet the client’s needs and business objectives quickly and effectively
• Demonstrate strong project management competencies through day-to-day leadership and management of digital projects, meticulously managing finance and progress, and keeping in regular contact with the client about ongoing performance
• Facilitate/moderate client digital workshops and events, including related digital trainings, digital trend overviews, etc., bringing strong presentation, persuasion and negotiating skills
• Own opportunities to demonstrate client counsel and strategic skills, in particular with digital services teams within our client groups.
• Promote the value and importance of client feedback and develop a client-focused culture. Manage post project evaluations, highlighting strengths and identifying opportunities to improve future campaigns and use client feedback to make continuous improvement to client service
• Develop a broader understanding of the client relationship, and constantly update and maintain an understanding of client’s business and sector to improve counsel to client; become an extension of the client’s internal team
• Encourage team to complete all administration and reporting internally and in line with client requirements and SOPs
• Manage workflow on accounts, planning ahead and anticipating staffing requirements and proposing solutions
• Ensure high-quality and consistent delivery of user-centric data-driven digital strategy and planning to support communications, PR, and funnel marketing to effectively leveraging owned, earned and paid media to achieve client objectives
• Apply strong writing skills to all projects, providing thoughtful content strategy and editorial guidance to digital and account team members, ensuring overall quality in all outputs
• Expert management, implementation and driving performance of:
  • Copywriting and content development
  • Search engine optimisation (SEO), including planning and delivering SEO audits and performance analysis, keyword research, and ongoing optimisation (local, technical, video) for client websites and content
  • Search and display campaigns for clients across Google, Bing Ads and similar. This includes campaign planning and optimisation for search network adverts, display adverts, video campaigns, and programmatic and re-targeting campaigns
  • Targeted organic and paid social media campaigns for clients across all available social media and messaging platforms
  • Promoted and paid content campaigns across content syndication channels
  • Video marketing campaigns across TikTok, YouTube, Facebook, Instagram and similar
  • Email marketing campaigns, along with campaign optimisation and use of industry standard platforms such Mailchimp, Dotmailer, Marketo, Salesforce and similar
• Apply significant experience of conversion tracking, analytics, and reporting across all channels, including establishing benchmarks and use of industry standard platforms such as Google Analytics
• Confidently consult with clients’ digital and IT teams to ensure campaigns and platforms are set up correctly, and performance tracked appropriately.
• Develop excellent relationships with internal digital teams across the Evoke and Inizio network, as well as external third-party suppliers. Connect internally with appropriate Evoke Galliard colleagues, providing appropriate skills and input to programmes and activities
• Continuously update and maintain understanding and knowledge of the digital marketing landscape, as well as the digital healthcare market in which our clients operate and our own competitive landscape
• Demonstrate and maintain up-to-date knowledge and capability in all main platforms and software packages including Google Analytics, Google Ads, Bing Ads, social media monitoring and management tools, as well as Adobe Photoshop and MS Office
• Oversee budgets, general financial management
• Coach, mentor and motivate colleagues to understand user-centric and data-driven decisions and iterative working across digital channels.
• Understand industry compliance environment and operate within client standard operating procedures (SOPs) and national / international guidelines

 

Person Specifications

 

Essential requirements

• A minimum of a Bachelor’s Degree or equivalent, preferably in communications, marketing, digital marketing, business or health and science related fields
• 8+ years’ previous experience from agencies working in digital communications, marketing, and healthcare sectors, with experience of delivering integrated digital and social media campaigns on multiple accounts
• Familiarity with healthcare, pharmaceutical and biotechnology industries
• Ability to think critically, solve problems creatively and effectively
• Good financial understanding and experience with tracking budgets
• Proven managerial experience and acumen, and leadership skills
• Strong written and verbal communication skills
• Proficient in Google Analytics, and significant experience of using digital marketing channels and tools
• Up-to-date with the latest digital and social media trends, techniques, and technologies
• Knowledge of relevant guidelines and legislation related to digital marketing (e.g., GDPR)

 

Desirable

• Professional accreditation in digital marketing from CIM, IDM or similar
• Understanding of operating in highly-regulated industries, including health communications regulations (e.g. ABPI)