Vice President, Social Strategy

Evoke Kyne

Philadelphia

Evoke KYNE is an award-winning communications agency that harnesses insight, experience and creativity to advance health and wellbeing around the world. We were founded on the belief that communication is a powerful health intervention. Our team is passionate and committed, with deep experience working across sectors to make real differences in health. We love what we do, we live what we do, and we truly believe in what we do.

We are currently seeking a ­­­­­­Vice President, Social Strategy to join our growing team. The successful candidate will be responsible for the hands-on planning, coordination and management of the development, execution and financial administration of social media strategies across client business.

Based in Philadelphia, this is an exciting opportunity to join a fast-paced, growing global company. 

 

KEY RESPONSIBILITIES

Client Partnership

  • Leads and maintains relationships with core clients and external audiences and partners
  • Serves as strategic social media counsel lead for client engagements based on broad communications landscape and business goals; takes immediate action on client feedback
  • Leads all aspects of planning and execution of social media projects for clients (including leadership of annual client program planning), ensuring timeliness, efficiency and high-quality delivery of results
  • Responds to client concerns with thoughtful strategic guidance/responding on a timely basis, demonstrating commitment and ability to troubleshoot problems as they arise
  • Manages financial tracking and administration pertaining to social programming for key client engagements, in partnership with senior account team members
  • Serves as facilitator/moderator for social media-related client workshops and events, including LinkedIn training, social media trend overviews, social media branding workshops and 101 sessions,

Business Development & Operations

  • Supports development and presentation of new business proposals from start to finish (in partnership with other team members and partners); presents during new business pitches with confidence
  • Continuously identifies opportunities for organic growth of social media programming within accounts
  • Partners with SVP/EVPs for forecast development when appropriate
  • Demonstrates initiative and resourcefulness and works through issues independently
  • Utilizes data to drive agency recommendations and idea generation including ability to lead social listening and research projects to uncover clear and actionable insights
  • Fosters positive relationships across organization through leading key areas of organizational efforts (company marketing/social media efforts, professional development opportunities, mentorship program, team outings coordination, etc.)
  • Partners with Head of Social and Head of Digital to assess staffing/resources regularly to effectively meet clients’ social media programming needs

Leadership & Teamwork

  • Leads onboarding new specialty team members and account team members to best practices for working with social team
  • Serves as a mentor and resource in educating internal teams on social and influencer best practices
  • Provides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets (writing, research, logistics, etc.)
  • Encourages regular feedback from manager and team members
  • Partners effectively with agency and other specialty leads across media, digital and creative to deliver integrated programming recommendations for clients; models collaborative abilities with staff
  • Demonstrates strong strategic leadership skills; guides social strategy for assigned business and teaches others
  • Conducts staff annual reviews and regular check-ins, overseeing professional development and opportunities for growth and advancement
  • Supervises staff by mentoring, motivating, coaching and providing clear and consistent feedback
  • Proactively seeks out professional development opportunities, skillset growth in digital/social
  • Role models company values and inspires an inclusive culture

Effective Communication

  • Demonstrates the ability to apply strong writing skills to all projects, providing thoughtful editorial guidance to social and account team members, ensuring overall quality in all outputs
  • Hones presentation skills and can effectively coach other team members to further develop their skills accordingly
  • Creates and refines work processes with account teams including development of strategic briefs and ensuring social team inclusion as appropriate
  • Leads client interactions and liaison with external agency and third-party partners (e.g., vendors, social platform reps, influencers, etc.)
  • Proactively drives agency recommendations and idea generation
  • Manages workflow on accounts, anticipating and flagging staffing issues and offering solutions to EVP

 

DESIRED EDUCATION & EXPERIENCE

  • Bachelor’s degree, preferably in communications, marketing, digital, business or health/science-related field or equivalent experience
  • 10+ years’ communications or related marketing / advocacy / digital / social / health experience; partnership, US/global health issues or health product communications experience preferred
  • Expert in working across social platforms and executing programs supporting corporate, branded and unbranded healthcare and lifestyle initiatives
  • Direct experience working across Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, Google Analytics, with deep understanding of paid social and organic/user-generated content campaigns
  • Handles conflict diplomatically
  • Proven managerial acumen
  • Excellent problem solver and negotiation skills
  • Can assemble and motivate well integrated teams to drive client businesses
  • Has earned respect (internally and externally) and has leadership presence
  • Superb internal and external communications skills (verbal, written, listening)
  • Confident and compelling style in communicating with clients, teams and external stakeholders
  • Superb client relationship management skills
  • Positive, professional and flexible attitude that lends itself to quality client service
  • Strong client and team presentation skills
  • Strong attention to detail with mastered ability to manage multiple priorities
  • Track record of delivering results in social media and influencer engagement
  • Proactive, self-starter; shows an entrepreneurial spirit
  • Flexible and dynamic (e.g., willing to change and evolve thinking)
  • Resourceful and proactively seeks solutions to challenges
  • Knowledge of FDA social media guidelines and FTC influencer guidelines
  • Working knowledge of paid social media strategies and capabilities
  • In-depth experience with Netbase or similar social listening platform
  • Understanding of Evoke KYNE’s missions and values and a commitment to the growth and success of the company

Evoke is a global brand, experience, and communications agency platform, purpose-built to make health more humanTM

We’re a dynamic global healthcare platform of comprised of practice areas and speciality agencies – adaptive, agile and designed around our clients. We provide frictionless access to a uniquely comprehensive offering and one of the industry’s deepest and most dynamic collections of talent. We use data-driven insights, creativity, and applied innovation to solve the most complex of problems in our marketplace. Our digital-first perspective means we can unlock the potential of today and shape tomorrow.

Evoke KYNE is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of actual or perceived race, religion, creed, color, sex, pregnancy, age, national origin, ancestry, ethnicity, citizenship, disability, genetic information, veteran status, marital status, familial status, sexual orientation, gender expression or identity status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local law.

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.