Senior Vice President, Digital Strategy

 

About Evoke Kyne

 

Evoke Kyne is a global, award-winning health communications and public relations agency dedicated to helping improve and save lives. We were founded on the belief that communication is a powerful health intervention. We are part of Evoke, a marketing, media, and communication agency designed for health and wellness.

 

We are currently looking for a SVP, Digital Strategy to join our global digital team and as the senior strategic client relationship leader across key digital and omni-channel engagements for the agency while supporting development of the overall strategic direction of the company and driving new business efforts across our European markets. The SVP Digital Strategy will serve as a member of the regional and senior management team.

 

RESPONSIBILITIES

Client Partnership
• Serves as strategic omnichannel lead for client engagements based on broad communications landscape and business goals; takes immediate action on client feedback
• Sought out by clients for advice / counsel, external perspective and coaching
• Serves as facilitator / moderator for digital-related client workshops and events, including omnichannel trainings, omnichannel planning sessions, channel strategy and innovation workshops, etc.
• Assesses digital strategies on an ongoing basis to ensure their strategic alignment to the clients’ business
• Proactively analyzes market trends to make timely recommendations to account teams and clients to inform strategic optimisation based on marketplace dynamics
• Partners with Global Head of Digital to assess staffing/resources regularly to effectively meet clients’ digital needs

Business Development & Operations
• Contributes suggestions and feedback to the overarching company strategy/annual goals
• Drives new business growth through cultivation of new client relationships and exploration of organic business
growth
•Continuously drives recommendations on areas to explore for new business potential or company growth
opportunities
• Flawlessly executes on new business proposals and presentations

Health More Human™
• Possesses financial acumen and can appropriately assess staffing/resources regularly to effectively meet clients’ omnichannel needs
• Drives creative solutions and presents new opportunities to improve the firm’s performance and competitive advantage/differentiation in digital

Embraces and values change and is driven to evolve to meet new opportunities
• Shows thorough understanding of current issues in domestic and global health, translating knowledge into meaningful digital counsel for internal teams and clients
• Enhances agency offerings and staff engagement through contributions to internal programs
• Leads internal communications efforts around digital and social at team meetings, in emails, etc.

Leadership & Teamwork
• Provides direct and constructive feedback to leadership team and junior team members/direct reports, leading them in development of fundamental skill sets (analytical thinking, writing, research, logistics, etc.)
• Proactively seeks ways to identify, grow and retain top talent; provides opportunities and advocates for resources for junior staff to grow skillset in digital/social
• Responsible for oversight of staff engagement and productivity for direct reports; includes assessing hiring needs/recommendations, ongoing evaluation of staff climate, championing staff development and growth, advising on issues/course correction as necessary
•Role models company values and inspires an inclusive culture; drives diversity and inclusion objectives for the company
• Fosters a culture of collaboration, respect, and growth among account teams and greater agency
• Demonstrates ability to make difficult business decisions to deliver on company objectives and strategy

Effective Communication
• Identifies gaps in team communications (internal and external) and proactively proposes solutions to address
• Shares core areas of expertise with internal team and as thought leader in broader community
• Demonstrates high emotional intelligence and strong leadership presence
• Continuously motivates and partners with cross-functional internal teams to achieve excellence
• Creates work processes with account teams including development of strategic briefs and ensuring digital team inclusion as appropriate
• Leads client interactions and liaison with external agency and third-party partners (e.g., vendors, third party platforms, development partners, etc.)
• Delivers all verbal communications with confidence to clients, teams and external stakeholders

Qualifications and experience
• Bachelor’s degree, or equivalent, preferably in communications, marketing, digital, business or health/science-related field
or equivalent experience
•Significant communications or related marketing / advocacy / digital / omnichannel / health experience; partnership; global health issues or healthcare digital strategy experience essential
• Expert in working across digital and social touchpoints and executing programs supporting corporate, branded and unbranded healthcare and lifestyle initiatives
• Demonstrated track record of winning new business and organically growing existing accounts
• Proven managerial acumen
• Excellent problem solver and negotiation skills
• Handles conflict swiftly and appropriately
• Delivers and accepts feedback across all levels of the organization
• Has earned respect (internally and externally) and has a strong leadership presence
• Superb internal and external communications skills (verbal, written, listening)
• Positive, professional and flexible attitude that lends itself to quality client service
• Proven track record managing resources and budgets for large-scale digital programs
• Track record of delivering high quality and measurable results; experience in developing robust measurement frameworks to ensure strategic agility and demonstrate success
• Demonstrates keen critical thinking skills and proactivity
• Recognized project management aptitude
• Strong attention to detail with mastered ability to manage multiple priorities
• Proactive, self-starter; shows an entrepreneurial spirit
• Willing to change and evolve thinking
• Resourceful and proactively seeks solutions to challenges
• Knowledge of FDA, ABPI and other compliance codes, particularly as they relate to digital, social media, paid and influencer engagement
• Working knowledge of paid social media strategies and capabilities
• In-depth experience with Netbase or similar social listening/analytics platforms
• Understanding of Evoke Kyne’s missions and values and a commitment to the growth and success of the company