Evoke Kyne is an award-winning communications agency that harnesses insight, experience and creativity to advance health and wellbeing around the world. We are part of Evoke, a global brand, experience, and communications agency platform, purpose-built to make health more human.^TM

We are currently seeking a Digital Insights & Analytics Manager to join our growing team. The successful candidate will support a range of digital insights and analytics projects for our clients. They will shape client engagements by aiding in the development and execution of insight-driven digital strategies, serving as the day-to-day client contact on research, landscaping and other analytics programs.

KEY RESPONSIBILITIES:

Client Partnership:

• Begins building client counsel and relationship management skills through regular / appropriate interaction during client update calls, team meetings, etc.
• Develops deep understanding of clients’ business, unique needs and mindset of target populations
• Serves as day-to-day support team member on multiple client accounts
• Can successfully manage assigned project workstreams independently/with little oversight and provides progress updates to team members proactively
• Helps to integrate data-driven communications techniques across the business – ensuring account teams can garner deep understanding of user needs and behavioral insight, build informed user journeys, create compelling industry-leading content and help clients deepen engagement with target audiences across existing and emerging channels
• Contributes to strategy development through the creation of landscape, market, topic or audience reports which draw on cross-channel insight to inform planning and campaign optimization.
• Collaborate with colleagues to set benchmarked KPIs for digital communications workstreams. Manage the production of regular and ad-hoc reports to support strategies
• Effectively communicate insights and performance management concepts and ideas to clients; Translating data and analytics into actionable insights, providing recommendations to improve outcomes and optimizing campaigns to meet client objectives
• Effectively communicate insights and performance management concepts and ideas to clients
• Develop thought leadership pieces and client POVs

Business Development & Operations

• Participates in new business brainstorms and conducts research on new business projects
• Takes on a supporting role in evolving agency insights and analytics capabilities
• Educates agency and client teams on data-driven communications, latest advancements and trends
• Helps develop and attend agency new business presentations
• Takes the initiative in seeking training on company processes/procedures

Leadership & Teamwork

• Serves as a role model for junior team members
• Knows when to involve client/line managers in decisions and when to execute on decisions independently
• Recognized by peers and management for their consistent and proactive contributions to the team
• Displays an ongoing willingness to gain knowledge and make significant contributions to the team
• Mentors and enhances skills of the broader digital team
• Demonstrates initiative and resourcefulness and attempts to work through issues collaboratively or independently as appropriate
• Displays flexibility in working across teams and ability to adapt to project needs, different team working styles, etc.
• Utilizes data to support agency recommendations and to drive idea generation
• Works closely and collaboratively with junior team members, serving as a role model and helping to mentor and provide direction on projects as needed
• Effectively partners with account teams to meet client needs, clearly communicating project objectives, direction and timing
• Proactively identifies areas for process improvement to enhance our overall data capabilities, including identifying relevant software or models to increase the quality of work
• Actively supports company values and an inclusive culture

Effective Communication

• Develops research, insights and analytics frameworks, timelines and project trackers to ensure optimal delivery and effectiveness
• Takes the lead in developing a variety of materials including keyword/hashtag trackers, KPI frameworks, reporting templates and dashboards
• Maintain relationships with relevant reps and vendors (e.g., Meltwater, Kantar, etc.)
• Encourages and responds to feedback from manager and team members
• Takes opportunities to lead in client interactions to further develop client communication skills

DESIRED EDUCATION & EXPERIENCE:

• Related degree or of graduate calibre
• 4-6 years' experience, preferably with a focus on analysing digital data; Experience in the healthcare or pharmaceutical sector not required, but a plus
• Ability to self-manage and prioritize across multiple projects running concurrently
• Strong interpersonal skills with the ability to work collaboratively as part of a team
• Deep experience using tools such as Netbase, Sprinklr, Hootsuite, Social Studio, Symplur, Meltwater, Google Analytics, HotJar, Mangools, SEMrush, etc.
• Passionate about the power of data to shape healthcare experiences and improve outcomes
• Proven examples of using data to identify opportunities and drive change online
• Ability to present timely, compelling, fact-based test reports, dashboards and analyses that explain the business "story" behind the data, detailing what happened and why
• Proficient in data visualization in presentations (PowerPoint), via dashboarding tools such as Klipfolio, QlikView, Tableau or via creative design software (e.g., Canva)
• Highly developed communication skills; able to explain technical matters to a non-technical audience; Superb internal and external communications skills (verbal, written, listening)
• Hands-on experience with platform analytics such as Facebook Ad Manager, Twitter Ad Manager; Preliminary exposure to A/B testing
• Familiarity with Tag Management Systems such as Google Tag Manager, Tealium and Ensighten
• Experience with digital marketing tactics including online media (display, paid search, SEO), CRM, mobile apps and hands-on experience working with related data is beneficial
• Solid knowledge of statistical analysis principles and of qualitative and quantitative data acquisition methods
• Strong Microsoft office skills (especially Excel and PowerPoint)
• Positive, self-motivated, passionate, enthusiastic, a can-do attitude
• Innovative thinker and creative problem solver
• Shows an entrepreneurial spirit
• Strong attention to detail
• Possesses strong organizational and project management skills
• Passionate about improving lives through innovations in health