Associate Director, Strategy

Evoke Micromass

Cary, NC


Who we are:

Evoke is a global brand, experience, and communications agency platform, purpose-built to make health more human. We're a dynamic global healthcare platform of comprised of practice areas and specialty agencies designed around our clients. We provide smooth access to a uniquely comprehensive offering and one of the industry's deepest and dynamic collections of talent. We use data-driven insights, creativity, and applied innovation to solve the most complex of problems in our marketplace. Our digital-first perspective means we can unlock the potential of today and shape tomorrow.


About Evoke MicroMass:

We are a full-service agency with over 25 years of history supporting pharmaceutical and life science clients in optimizing patient outcomes through behavioral science. At Evoke MicroMass, we see behavior broadly— including what patients or providers think, feel, and do. We apply a unique combination of behavior-change strategies, compelling creative, and digital innovation to marketing that address the behavioral barriers that often get in the way of an optimal experience.


About the Role:

The ADS position serves as a leadership role within the Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of department capabilities, skills, processes and approaches to enhance our offerings in the marketplace. You will also have a broad understanding of marketplace needs, a demonstrated grasp of opportunities that can grow agency capabilities, adapt to changing needs of clients and the industry.

As an ADS, you are the hub around which strategy on the account rotates, helping the process and being a source of inspiration and reference for the account/s you help propel. You help drive direction set by Strategy Director and VP of Strategy for how excellent our strategic product is, and you help those more junior to reach that bar. You're expected by the client and creatives to create strategic solutions that answer their business problems, and for being a promoter of our creative excellence as an agency. You are seasoned at managing clients to a very high degree of quality. You are a presenter. You're a voice of authority within the agency, and you push the strategic discipline forward. Most importantly, you lead collaboration across many different working styles and perspectives.



  • Proactively inform and develop new approaches, ideas, and services
  • Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
  • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
  • Create and steward brand strategies, defining them and building them over multiple campaigns/activities
  • Lead the strategic vision and creative output for assigned business
  • Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today.
  • Understand your client's business and what makes it tick
  • Promote the brand purpose and ensure that it lives across all main touch-points and communications
  • Identify additional opportunities for growing assigned accounts, both in the world and within the agency
  • Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
  • Be the strategic voice and oversee the strategic efficacy of the work in creative reviews
  • Track and monitor the success of campaign and accounts and manage the award submission process
  • Develop the skills of and mentor junior team members



  • Minimum 10 years total business experience is required
  • 5 years in healthcare marketing or communications experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
  • Minimum 3 years agency experience
  • Minimum of a Bachelor's degree is required
  • Experience developing successful healthcare marketing strategies and execution plans is required
  • Digital marketing expertise with a focus on using insights, developing strategies into a digital tactical plan, and working in a multi-platform ecosystem
  • Demonstrated people management experience
  • Must be able to present marketing and strategic plans to main client decision makers
  • Demonstrated leadership in a collaborative environment is required.
  • Demonstrated mastery and proven track record of delivering creatively inspiring, business driving briefs
  • Experience with the roles of brands, communications and communication channels within business plans
  • Experience isolating the business problems of a client that a brand and communications strategy can affect
  • Expertise leading new business opportunities


Why Evoke MicroMass?

As a fast-growing agency in a competitive market, hiring the right talent makes all the difference. At Evoke MicroMass we understand that changing lives takes time, commitment and talent. We value collaboration and diversity of thought and we rely on the power of behavioral science fueled by our imaginations. At our core we believe that changing the lives for our clients and our community is possible.


Our Core Values:

  • No one is here by mistake.
  • Curiosity is the cure for stagnation.
  • Good ideas can be great when we challenge each other to go further.
  • You can be bold because behavioral science has your back.
  • Patients are waiting – we can't.
  • Smart people, strong family, shared purpose.


Evoke is proud to be an equal opportunity employer. Individuals seeking employment at Evoke are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Evoke will consider for employment qualified applicants with arrest and conviction records. Evoke is an equal opportunity employer M/F/V/D. We appreciate your interest in our company, however; only qualified candidates will be considered.

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