Associate Director, Behavioral Services

Evoke Micromass

Cary, North Carolina

Who we are: 

Evoke is a global brand, experience, and communications agency platform, purpose-built to make health more human. We’re a dynamic global healthcare platform of comprised of practice areas and specialty agencies – adaptive, agile and designed around our clients. We provide frictionless access to a uniquely comprehensive offering and one of the industry’s deepest and most dynamic collections of talent. We use data-driven insights, creativity, and applied innovation to solve the most complex of problems in our marketplace. Our digital-first perspective means we can unlock the potential of today and shape tomorrow.  


About Evoke MicroMass: 

We are a full-service agency with over 25 years of history supporting pharmaceutical and life science clients in optimizing patient outcomes through behavioral science. At Evoke MicroMass, we see behavior broadly— including what patients or providers think, feel, and do. We apply a unique combination of behavior-change strategies, compelling creative, and digital innovation to marketing that address the behavioral barriers that often get in the way of an optimal experience. 


About the Role: 

The Associate Director of Behavioral Services is focused primarily on growing/mentoring internal talent to optimize the application of behavioral science in a marketing environment. This individual needs to not only understand key behavioral science concepts, but also understand how to translate these concepts into an overarching solution strategy that aligns to life science customer needs and capabilities. The Associate Director of Behavioral Services will also be responsible for multi-disciplinary collaboration within internal client teams.   


  • Manage members of the behavioral services team
  • Apply behavioral insights and key learnings in a strategic way
  • Planning and staffing, including monitoring utilization and making staffing recommendations
  • Champion a solution-oriented mindset within the department and agency to facilitate growth and evolution, seeking opportunities for the development of marketing solutions that are grounded in behavioral science
  • Identify business opportunities and collaborate with colleagues to create plans for implementation
  • Apply past relevant experiences to new challenges
  • Understand marketing concepts and how to apply them in the pharmaceutical context
  • Participate in new business pitch meetings


  • Have an advanced degree (master’s level or higher) in public health, health communications, psychology, or social sciences  
  • 5+ years experience applying behavioral concepts in a pharmaceutical marketing environment   
  • Desire and ability to work in a fast-paced, flexible, and multi-disciplinary environment
  • Highly self-motivated and ability to be self-directed
  • Demonstrated leadership skills and management experience
  • Strong verbal, research and writing skills
  • Experience in planning and implementing health communications programs utilizing behavioral theory/concepts
  • Excellent organizational skills

Why Evoke MicroMass? 

As a fast-growing agency in a highly competitive market, hiring the right talent makes all the difference.  At Evoke MicroMass we understand that changing lives takes time, commitment and talent.  We value collaboration and diversity of thought and we rely on the power of behavioral science fueled by our imaginations.  At our core we believe that changing the lives for our clients and our community is possible. 


Our Core Values: 

  • No one is here by mistake. 

  • Curiosity is the cure for stagnation. 

  • Good ideas can be great when we challenge each other to go further. 

  • You can be bold because behavioral science has your back. 

  • Patients are waiting – we can’t. 

  • Smart people, strong family, shared purpose. 



Evoke is proud to be an equal opportunity employer. Individuals seeking employment at Evoke are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Evoke will consider for employment qualified applicants with arrest and conviction records. Evoke is an equal opportunity employer M/F/V/D. We appreciate your interest in our company, however; only qualified candidates will be considered.