Associate Creative Director, Copy

Evoke Micromass

Cary, NC

Who we are:

Evoke is a global brand, experience, and communications agency platform, purpose-built to make health more human. We’re a dynamic global healthcare platform of comprised of practice areas and specialty agencies – adaptive, agile and designed around our clients. We provide frictionless access to a uniquely comprehensive offering and one of the industry’s deepest and most dynamic collections of talent. We use data-driven insights, creativity, and applied innovation to solve the most complex of problems in our marketplace. Our digital-first perspective means we can unlock the potential of today and shape tomorrow. 

About Evoke MicroMass:

We are a full-service agency with over 25 years of history supporting pharmaceutical and life science clients in optimizing patient outcomes through behavioral science. At Evoke MicroMass, we see behavior broadly— including what patients or providers think, feel, and do. We apply a unique combination of behavior-change strategies, compelling creative, and digital innovation to marketing that address the behavioral barriers that often get in the way of an optimal experience.

About the role:

THE ASSOCIATE CREATIVE DIRECTOR-Copy (ACD-C) is responsible for overseeing the development and execution of creative solutions through managing resources, strengths and disciplines. This individual has mastered the craft of conceptualizing and writing and has developed a keen understanding of how to develop approvable language within the constraints of pharmaceutical marketing. They will ensure the creative outputs are aligned with the strategy, behavioral, tone, and branding requirements identified in the creative brief. This key client-facing role marries hands-on creation and oversight with strategic insight. (Remote)

Responsibilities

  • Supervises and manages a team of writers

    • Mentors writers to help elevate creative writing

    • Provides guidance to ensure behavioral and creative pull through

    • Provides opportunities for growth

    • Supports writers developing or updating career maps

  • Proactively collaborates

    • Works with ACD-Art/SAD/AD/Lead AD/Principle AD on creative development

    • Works with Behavioral and Strategy to ensure alignment and pull through

    • Works with Account to ensure brand goals are addressed and to provide expertise

  • Reviews and provides direction and feedback

    • Reviews briefs and curricula to ensure alignment with strategy and account

    • Provides direction to behavioral copywriters, setting the tone, style, and voice for projects

    • Reviews copy and layout to ensure pull through of behavioral, brand and strategic goals as well as creative concepts

    • Works with Account and PMs to ensure deadlines are met and workflow is efficient

  • Promotes creativity within agency

    • Works with and mentors Senior Behavioral Copywriters/Behavioral Copywriters to develop their abilities and elevate the writing

    • Actively participates in brainstorming sessions with other team members

    • Pursues avenues for innovation both creatively and behaviorally

  • Oversees day-to-day aspects of completing projects

    • Effectively manages resources

    • Reviews work from Senior Behavioral Copywriters/Behavioral Copywriters and provides actionable feedback

    • Ensures alignment with Art Directors

    • Ensures attainment of deadlines

    • Serves as a member of a PLT

Qualifications:

  • Bachelor’s Degree (or higher) in Writing, Journalism, English, Advertising, or related

  • 7+ years of experience in an advertising or direct marketing agency

  • Portfolio that showcases strong experience in creative conceptual development as well as writing for healthcare/pharma advertising

  • Experience with behavioral science as applied to healthcare copy is a significant plus

  • Ability to manage multiple projects and tight deadlines

  • Ability to mentor and manage multiple Sr. BCs/BCs/Copywriters

  • Strong leadership and decision-making skills

  • Ability to present and sell ideas

  • Solid understanding of creative development process, including digital, and the strategic thinking that drives successful implementation

  • Curiosity and intellectual engagement

  • Expert knowledge of Microsoft Office Suite or related programs and the ability to teach writing skills and techniques

  • Clear communicator

Why Evoke MicroMass:

As a fast-growing agency in a highly competitive market, hiring the right talent makes all the difference.  At Evoke MicroMass we understand that changing lives takes time, commitment and talent.  We value collaboration and diversity of thought and we rely on the power of behavioral science fueled by our imaginations.  At our core we believe that changing the lives for our clients and our community is possible.

Our Core Values:

No one is here by mistake.

Curiosity is the cure for stagnation.

Good ideas can be great when we challenge each other to go further.

You can be bold because behavioral science has your back.

Patients are waiting – we can’t.

Smart people, strong family, shared purpose.

EEO:

Evoke is proud to be an equal opportunity employer. Individuals seeking employment at Evoke are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Evoke will consider for employment qualified applicants with arrest and conviction records. Evoke is an equal opportunity employer M/F/V/D. We appreciate your interest in our company, however; only qualified candidates will be considered.

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