Director, Analytics

Evoke

New York

Director of Analytics

Location: SF/Remote

 

Evoke is a marketing and advertising agency servicing the healthcare industry. We partner with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.

Description

Your role as Director of Analytics at Evoke is exposed to a range of health and pharmaceutical clients, projects, and responsibilities. Your main responsibility will be to lead the evaluation of client marketing and advertising performance across digital and traditional channels. This high-profile, client-facing, 100% billable role requires concise storytelling of results, providing actionable insights for omnichannel marketing activities, and their ability to influence patients and HCPs awareness, attitudes and treatment behavior -- providing increased access to treatment and effective medications; making Health More HumanTM. 

Duties and Responsibilities

• Works collaboratively across internal and external stakeholders to gather information, data, and appropriate consultation for the development of client marketing performance reports

• Creates and facilitates presentations to internal and external clients

• Weaves together strategic elements of the client’s business into reports, providing a clear story that explains key findings and actionable recommendations

• Demonstrates expert knowledge and subject matter expertise utilizing intermediate to expert reporting skills of media and web tracking solutions (Google Analytics, Adobe Analytics, Google Ads)

• Incorporates patient treatment data into overall program success metrics

• Maintains expertise on digital benchmarks by tracking trends across the industry

• Collaborates with Operations team to ensure continuity of data

• Supports internal team’s research and performance assessment needs 

Qualifications include (but are not limited to) 

• 5+ years’ experience in marketing performance analysis (i.e., regressions, market mix modeling, segmentation & forecasting) in a pharma/healthcare agency environment, preferred

• Demonstrated aptitude in mathematics, basic statistics, analysis, and research

• 5+ years experience with primary and secondary research methods • Proven ability to scope, lead and execute projects accurately, from start to completion

• Demonstrated intellectual curiosity with ability to identify avenues of investigation

• Intermediate to expert proficiency in pulling, validating and cleansing complex datasets for analysis

• Demonstrated ability to analyze large datasets, often integrating multiple datasets together

• Expert proficiency with media and web tracking solutions such as Google Analytics, Adobe Analytics, Google Ads and Doubleclick preferred

• Intermediate to expert proficiency with creating and manipulating Tableau reports using single or multiple data sources is required

• Demonstrated analysis experience using Alteryx, Tableau, Google Big Query, Python, R and SQL preferred

• Established experience in healthcare marketing, to both patients and HCPs, required

• Intermediate to expert expertise in Microsoft Office products, particularly Excel and PowerPoint, required

• Demonstrated understanding of patient privacy rules (i.e. HIPAA), a plus

• Must not be on OIG exclusion list 

Duties and Responsibilities 

Relationships/Supervisory Role

•Represent the company in a professional manner

•Valued by agency staff, trusted to provide clear communications around administrative process and agency news

•Works as a member of a close, collaborative, & supportive Analytics team; proactively pitching in when needed•Responsible for training, reviewing and mentoring matrix and indirect reports

About Evoke: Evoke is a full-service health and wellness agency with a heritage of innovation. The agency has built an outstanding reputation for creating evocative, award-winning marketing platforms that educate, inform, and inspire action. With offices in Chicago, New York, Philadelphia and Los Angeles, and a global reach through their agency network, Huntsworth Health, Evoke is comprised of marketing professionals dedicated to pioneering new and better ways to communicate between brands and people. It is our goal to provide our people with the best possible support and environment to grow and thrive. Our culture is entrepreneurial – embracing yet not stifling. We work hard because we love what we do. We believe strongly in intelligent innovation. Evoke provides an exciting and flexible work environment, competitive salaries and outstanding company paid benefits including medical, dental, vision, employer paid life & disability insurance, 401(k), tuition reimbursement and unlimited vacation time. Evoke and Huntsworth Health are equal opportunity employers. Visit Evoke 

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.