Director (or VP) Platform Services Growth


New York, NY

Director (or VP) Platform Services Growth

Evoke is a marketing and advertising agency servicing the healthcare industry. We partner with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.

The Director, Platform Services Growth will lead the strategic growth efforts for Evoke’s Platform Services within targeted, high value enterprise client organizations, and key business units. Platform services include Media, CX, Omnichannel, Data Sciences, and Marketing Technology. The scope of platform services/offerings are likely to evolve over time. Responsibilities include:

  • Brand, BU, and Enterprise level prospecting – developing, fostering and converting relationships at varying levels that align to Evoke’s growth strategy and key customer set
  • Leading and partnering on the coordination of outbound prospecting activity across platform services
  • A deep and ongoing understanding of each platform service area. A background on the service areas being represented is imperative
  • A continuous feedback loop to the growth team and platform leaders on what’s being heard in the field to better position offerings and identify any gaps
  • Partnering with the Evoke Marketing team to formulate personalized and relevant account-based marketing strategies and tactics to increase Evoke’s awareness and equity of Evoke’s best in class and differentiated platform services
  • Working with Evoke Key Account Management to better understand gaps in competitive offerings and relationships that are dissatisfied to identify opportunistic points of entry
  • Activating the right Evoke SMEs at the right time within each target
  • With the Chief Growth Officer, Executive Director, Enterprise Partnerships and other members of the growth team, develop organization-specific growth strategies across Evoke
  • Work to secure multi-practice/multi-agency brand, BU, and enterprise relationships that serve as anchor clients, not just one-off brand AOR relationships
  • With the growth team, identify barriers to anchor client growth and propose viable solutions to mitigate
  • With the growth team, identify gaps or required augmentations in platform offerings relative to the competitive market

As a senior member of the Growth team, you will be responsible for close coordination with other members of the growth team; e.g. Growth Operations, Client Growth, as well as Connected Capabilities Leadership, and Marketing and Communications P&L Leaders.

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.